Marek Valentíny · Marketing & CRM

External marketing manager for agricultural and other businesses.

I can take ownership of marketing through an interim mandate, ongoing external collaboration or tailored consulting. Honesty is the fastest path to progress.

01About

Every company is different. Its real context comes first.

I have worked in sales and marketing since 2009, primarily in agriculture, which is my core industry specialisation. Experience across both disciplines lets me connect marketing decisions with commercial reality and customer needs.

Since 2025, I have run my own business, helping companies through periods of change, growth or a gap in marketing leadership. When needed, I take ownership of marketing in an interim capacity: first understanding the situation, then taking responsibility and setting a direction that fits the business.

I connect marketing with sales, manage priorities and execution, and give the team a practical operating rhythm. Consistency, quality content and open cooperation matter more than imposing a universal timeline.

sales and marketing
Since 2009
core specialisation
Agriculture
independent business
Since 2025
A

Honesty

I do not sugar-coat problems or opportunities, and I expect the same openness from the client.

B

Consistency

Results come from regular, aligned work rather than isolated bursts of activity.

C

Quality content

Content should be useful, clear and relevant to both the brand and its customers.

02Services

Marketing leadership from decision to everyday execution.

I can take over the complete marketing agenda or stabilise one critical part of it. Select an area to prefill the contact form.

01

Interim marketing management

Temporary marketing leadership during change, growth or a staffing gap.

  • Team and agency leadership
  • Priorities, plan and delivery
  • Management reporting
02

Strategy, content & execution

From commercial goals and consistent communication to everyday content and social media management.

  • Positioning and communication direction
  • Quality, consistent content
  • Content and social media management
03

CRM & customer management

Managing communication and commercial opportunities across the customer lifecycle.

  • Segmentation and scenarios
  • Retention and loyalty
  • Communication automation
04

Marketing & Sales alignment

Clear cooperation between marketing and sales around one funnel and shared accountability.

  • Lead management
  • Sales enablement
  • Shared goals and reporting
05

Tailored external consulting

A one-off or ongoing independent perspective on a specific marketing decision, challenge or opportunity.

  • Strategic consultation on a specific topic
  • Independent review of plans and marketing decisions
  • Practical recommendations tailored to the business
06

External supplier selection

From a clear brief and market outreach to a transparent comparison and competitive selection of the right partner.

  • Brief and evaluation criteria
  • Supplier outreach and tender coordination
  • Offer comparison and recommendation
03References

Clients I have worked with.

A selection of brands and companies whose marketing, communication or commercial collaboration I have helped move forward.

Selected clients

Client testimonials

What clients say.

This area is ready for approved testimonials. The text, name and role can be added or edited at any time.

Z-TEC

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Z-TEC

KLOFÁČ FOLIAR FERTILIZERS

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KLOFÁČ FOLIAR FERTILIZERS

How I work

Fewer presentations. More shared understanding and forward motion.

  1. 01

    Mandate

    We align on the situation, expected outcome, responsibility and decision-making.

  2. 02

    Understand the situation

    I get to know the team, suppliers, content, data and the connection between marketing and sales.

  3. 03

    Action plan

    I set priorities, a management rhythm and concrete steps based on the company’s situation and capacity.

  4. 04

    Delivery & handover

    We lead the change in practice and prepare a stable handover to the internal team.

04Contact

Have a challenge worth a good conversation?

Share the essential context. I’ll respond with a sensible next step — no automated sales sequence and no unnecessary deck.

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